Google My Business Delivers Covid-19 Related Announcements for Businesses

With the recent global pandemic on Covid-19, several businesses have been affected. Updates like business temporary closure, changes in operating hours, having skeletal workforces, inventory concerns, limited sales and delayed service response took effect.

Because of these various factors, Google My Business has launched new features. Google My Business now adds provisions to add updates with regards to Covid-19. Here’s the list and make sure you update your GMB to keep track with your clients:

Update your new Business Hours
Make sure to update your business hours on your GMB profile if you decide to reduce it due to having a skeletal workforce. If you cannot operate in the meantime, mark your business as ‘temporary closed’.

Use Google Posts to Update Your Clients
If there is any changes in your business operation like stricter safety measures for both your employees and customers or you offer online consultations because of the quarantine, you can update your clients through Google Posts.

Keep Connected with Your Clients
You can download the My Google Business App so you can turn on the messaging. This way, customers can easily reach you if your store may be closed or if they have questions and concerns. Always response to reviews and FAQs as well so they would know you are still active despite the situation.

Edit Your Business Description 
If you do not offer your other services, provide extra service, or services may be delayed due to other measures, indicate it on your business description. Just click post on your GMB account and choose the Covid-19 update tab then update the information. You can click preview to check it before going live. If you think it is ready, click publish.

Here are the other information you should know as well:

  • Posts are available for 14 days. Should you wish to still continue with the same set-up, you can publish it again. 

  • This is still available on all Google My Business listings or every business type. 
  • Updates are text-based only. However, if you wish to choose Google Posts, you can add images and link to your videos.
  • You can update only through the desktop version of Google My Business. But the information published can be viewed on both desktop and mobile. 

If you need help updating your Google My Business profile due to Covid-19 outbreak, give us a call.

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Making The Most Of Social Distancing By Improving Your Online Reputation

The COVID-19 crisis is a completely unprecedented matter for everyone. No one knows exactly how things are going to turn out and how it will affect society in the long run. But we also cannot stay still and simply wait for things to unfold, especially if you are business or practice is directly affected by the current situation.

At a time when communities are encouraged to stay at home and practice physical distancing, businesses and non-medical professions are expected to take a hit. So how can you turn things around in your favor? The answer is by making use of this time to evaluate and improve your online reputation.
Here are some ways you can make the most of social distancing to improve your image:

1. Educate yourself on the importance of having customer reviews.
Your online reputation is tied to customer reviews because they work as a basis for other potential clients in determining whether to do business with you or not. So if you were not able to gather a lot of customer reviews in the past, now would be the time to improve that.

2. Prepare to ask customers for a review when things go back to normal.
If you have a Google My Business listing, you would know that Google has temporarily turned off the tool’s function to leave new reviews, reply, or answer questions from customers. While this limitation is in place, you can think of various ways you can ask customers to leave reviews on your page once it gets lifted.

3. Draft answers to frequently asked questions.
Take this opportunity to draft answers to some of the most frequent queries from customers on your business page. Find out what they want to know and provide the answers when you can. Having a draft ready makes it easier to address their concerns once the tool becomes fully functional again.

4. Explore other ways to improve your online presence.
There are plenty of other platforms where you can make your presence felt other than Google. Take advantage of this time to create or update your social media pages so people do not forget about you while they also take a break at home. Constantly share relevant posts on your pages to remain within people’s radars.
While everything seems to be unstable at the moment, it would be great to remain optimistic that things will turn out well in the next few months.

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Strategies for Businesses to Succeed During and After COVID-19 

Amid the pandemic, companies are looking for ways to stay afloat. Businesses do their best to generate sales in every way they can, even though COVID-19 has changed the commercial environment. Thus, new strategies need to be employed so that your business can cope up with the changes and thrive. Here’s what you need to consider:

Expand Email List
Your existing email list is essential. Expanding it is much more vital. Utilize this platform to follow-up with your current and prospective customers. Ensure that you send out relevant content to engage consumers and build interest in the product or service you offer. Inform people how you will be able to bring your products safely to them, even with the existing social distancing and quarantine requirements.

Utilize Social Media
Businesses are suffering due to lesser transactions, and cash flow seems to be the problem of most companies. Be able to keep the line of communication open so that consumers remain aware that you are still open for business. You can do this by creating attractive advertising materials and post them on your social media sites.

Improve SEO
During this time, creating social media accounts is not enough. You must improve your search engine optimization to increase ranking on search engine results and site traffic. You can do this by having quality content, using metadescriptions and keywords, and keeping your web page updated.

Offer Special Promos
Although your business is suffering a significant loss, others are also affected dramatically by the pandemic worldwide. Finding ways on how to ease up the burden of your customers will help your business survive this crisis. Some firms provide free online consultations, service discounts, or unique programs to help your customers survive the pandemic.

Build and Sustain Partnerships
Now is the time for businesses to build stronger ties with other businesses that can complement their existing product. This type of partnership may have never been possible before the pandemic. You can try building relationships with government offices as well. You can help in the conduct of webinars and the COVID-19 info campaign for the general public. Aside from bringing public service, you will also be able to promote your company at the same time. Work hard to make this relationship sustain even after the pandemic.

In times of uncertainties, looking for ways to help the public, advertise your product, and make sales are possible with the existing technology. Businesses only need to be more creative and resourceful to ensure that they can still reach out to their customers.

If you need help with your digital marketing during these unprecedented times, give us a call!

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SEO Metrics to Focus On the Next Time You Perform an SEO Audit

Doing SEO is one thing that will always be part of any business marketing plan. But no SEO is going to be as beneficial for your brand if you do not pay equal attention to an SEO audit. It is an essential part of the process that helps you determine your site’s ability to appear in search engine results pages (SERPs).

While you can personally conduct the SEO audit of your websites, some prefer having professionals do it for a more thorough review. Regardless of how you do it, though, here are key SEO metrics you should focus on so you can ace your next SEO audit:

1. Make sure your content has the appropriate keywords and SEO tags.
Keywords and SEO tags are the bread and butter of SEO. You have to make sure that your website contains the right amount of keywords and SEO tags so you have better chances of ranking in search results. An effective way to check if your website has enough is by checking if you are on par with other similar websites in terms of keyword and SEO tag density.

2. Monitor the salience of your content.
Aside from ensuring your content has the appropriate keywords and SEO tags, you also have to check their salience. Content should always be relevant, particularly for keywords that you want to rank on. This will help your page gain a higher score in Google’s new language algorithm and identify your website for better optimization.
3. Compare site size and image library with your competitors.
As a brand, there will surely be a few websites that you see as your direct competitors. If you want to gauge how much your page is performing against them, check their pages to know how much content they are churning out on a regular basis.

4. Look at your backlinks and referring domains.
Backlinks and referring domains give you an idea of how other websites value your content. But while it is great to have thousands of backlinks from other pages, you also need to keep an eye on referring domains because they are harder to manipulate.

5. Keep your site speed in check.
Site speed is one thing that has always been regarded by expert auditors as an important element for any website. You have to make sure that your site speed is fast and allows visitors to view your content in a snap for a great user experience.

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How quality content and SEO can do wonders for your brand marketing

Anyone who has ever worked in online brand marketing knows just how inseparable SEO and high-quality content are. Deemed the power couple in the industry, these two work wonders for brands as a unit more than they do individually. Here are just some of the ways high-quality content and SEO can boost your brand’s performance online:

1. They allow you to use relevant keywords naturally.
In SEO marketing, the use of relevant keywords in content is necessary. These keywords serve as people’s entryway to your website because these are what they type on the search engine. Having high-quality content means these relevant keywords are naturally interspersed into your articles while also managing to sound like an expert.

2. They keep your CTR high.
In web marketing, one’s click-through-rate (CTR) speaks volumes on how the audience perceives a particular website or brand. Having a high CTR enables a page to rank high on Google’s search results, which is the ultimate goal of SEO. It is measured by the number of clicks received on the links on a website and this is made possible by publishing high-quality content.

3. Effectively generates backlinks.
Google’s search algorithms also pay attention to backlinks. When your website has high-quality content, there is a higher chance that more authority pages will add links directed to your page and these counts in your search ranking.

4. They help shape your brand image.
Your web content plays a crucial role in shaping the public’s perception of your brand. This is why it is very important to publish factual and high-quality content. It defines how people will think of your brand and will help them determine if they will want to do business with you. If your website’s content is haphazardly written and it does not work well with your SEO techniques, it could turn away potential customers from your brand.

5. Serves as your de facto brand ambassador.
As they say, effective marketing is a conversation and this is highly essential when you cannot be physically present to promote your brand all the time. Taking your brand marketing online allows you to reach more prospective customers and it will only be possible if you have high-quality content.It is the first thing people see when they visit your website and it is also what previous customers bank on when they recommend you to other potential clients.

If you need help with your SEO marketing, contact us today!

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5 Ways to Connect with your Clients Amid the COVID-19 Crisis

It is no secret that the COVID-19 crisis is causing a lot of changes in everyone’s lives these days. Cities and states are ordering physical distancing and encouraging people to stay and work from home. How this new kind of setup will affect the legal landscape remains to be unseen. But here are helpful ways lawyers can make themselves available to potential clients:

1. Keep your communication lines open.
At a time when people are at home most of the time, it is imperative that you keep your communication lines open. If you have to, share your home phone or mobile numbers so it will be easier for clients to contact you.

You can also conduct virtual consultations. Take advantage of technology and use video conferencing tools to talk to clients who could be in need of legal assistance.

2. Publish timely and relevant content.
Another way to make the most of the situation is by utilizing your website. Come up with timely and relevant blogs to help you maintain an online presence. Modify the content according to your expertise or answer questions from potential clients. Knowing that there is an expert that they can reach out to provide a sense of security.

3. Post regular updates on social media.
Now is also a good time to post regular updates on your social media pages. Remember that more people are online than usual, so any communication on various platforms will reach more people. You can provide updates to clients or share the current status of your team members. Anything that would keep you connected will be helpful.

4. Take advantage of lower PPC costs.
Cost-per-click rates have significantly gone down since shelter-in-place was ordered. If your company has the means to, take advantage of the lower costs by keeping your Google Ads running. This is a great way to maintain your online presence and remind people that your services are still very much available.

5. Update your Google My Business info.
Make sure that changes to your business info are cascaded. Let people know if your hours have changed or if you will be using new contact numbers in the coming months. Keep in mind that GMB review features are on hold, so you might want to channel your marketing efforts through a different avenue.

Legal aid should not take a backseat even during a crisis and it would be of great help if professionals can make themselves available. To know more about ways to connect to your clients, give us a call!

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Basic Facebook Advertising Know-How for Small Business Owners

With the popularity of social media platforms over the last few years, it is not surprising that the marketing industry has learned to adapt and branched out of conventional strategies into newer practices. Among these new advertising platforms is Facebook and it is arguably one of the most cost-effective venues to promote a product or service.

To help you get the most out of Facebook Ads, here is what you need to know:

Define your marketing objective

Before publishing a campaign, ask yourself first what you truly want to achieve for your business. Do you want to increase brand awareness or would you like to extend the reach of your campaigns to connect with more people? Having a clear objective allows you to set realistic goals for your business and makes it easier to monitor if your campaign is doing well.

Know your audience

After setting your objective, next in your action plan should be getting to know your audience. Facebook Business Manager has tools you can use and one of these is Audience Insights. It provides you with data on two main demographics — everyone on Facebook and people connected to your page.

This gives you a better understanding of the people who could be engaging with your page, allowing you to find your target audience and design your marketing strategies to cater to them.

Study your ad frequency

Once you have successfully launched specifically targeted campaigns, it is time to manage your ad frequency. Frequency refers to the number of impressions or likelihood that someone from your target audience has seen your ad.

But monitoring your ad frequency is not everything. You must study all aspects so you can make necessary adjustments whether it be increasing or reducing the frequency of your ad. The general rule is half the number of days in your date range, meaning an ad running for 10 days should have a frequency of no more than 5 days.

Manage your funds wisely

With Facebook advertising, it is easy to get lost in spending because it feels like your campaigns are doing well. But you have to manage your funds wisely so you can have more to spend later on. You do not want to be losing money on all these ads without taking into account if they are returning money to your business.

If you would like to know more about promoting your product or services through Facebook advertising, give us a call!

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Website Design Principles You Should Know for Your Business in 2020

A website does for a business what a cover does for a book. It represents your ideals and intentions and serves as your primary marketing material in attracting an audience that could be converted into paying customers. Your website can either make or break the business which is why it is very important to know that you are including only the right elements on your page. In this article, we will clue you in on the 5 most important website design principles followed by experts in the industry.

Know what your audience wants

Before starting any kind of business, it is imperative that you have a target market. This is the demographic that you want to sell your products or services to. And they are also the same people you communicate with through your website. Your website should be able to pique the interest of your audience enough to make them want to explore your page and know more about the business. This way, you get a higher potential of attracting customers and making sales.

Up the level of user experience

Seamless user experience is essential for businesses. If a visitor is unable to get the information he needs right away, consider it a lost cause. Make sure that navigation is simple and that links and buttons are right where they need to be, not to mention working and bug-free.

Keep design and content consistent

The design of your website should be able to reflect what is being said in the content and vice versa. If one of these two elements is inconsistent with the other, you fail to communicate what you want your audience to know.

Maintain simplicity

Your website’s overall design should be kept as simple as possible; your text concise and your visuals appealing but not over the top. This allows the audience to focus on what you are trying to say instead of getting distracted with animations and effects. This also helps you achieve a businesslike appeal while still being relatable.

Make sure menu options are accessible

Potential customers visit your website because there is something they are looking for. Be it about an ongoing deal, contact information, reviews, your visitors should be able to find what they want in just a few clicks.

Keep in mind that customers have a very short attention span. And the moment they get stalled because your menu options are not clear and accessible, you risk losing their interest and business.

If you need help with your website design, give us a call!

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Why Do You Need to Keep Doing SEO for your Business?

Ever since search engine results have become the bread and butter of online marketing and brand advertising, it has also given birth to a lot of new marketing strategies such as search engine optimization or SEO.

But what if you have already achieved the search engine results you want for your website? Do you just decide to stop creating SEO content altogether? Here is what you should know about the downsides of stopping SEO for your website.

You are unable to target new terms that bring in the audience.

Keywords are an essential part of SEO and there are always new keywords that come up from time to time, which means there is a need to keep publishing new content or at least updated the ones you have on your page. These new keywords are a way to bring in more traffic to your website, but if you do not have them in your content, you lose the chance of gaining a new audience.

You lose keyword growth momentum.

In relation to not being able to target new terms and keywords, you also lose the momentum on keyword growth if you do not build new pages on your website. As a result, you fail to make it in the first few pages of search engine results and lose important web traffic.

You miss out on potential social media trend.

Social media trends come and go so quickly and if you do not capitalize on it, you fail to become part of the inner circle. If you discontinue your website’s SEO, it is likely that your page will not be shared by the online community, meaning you do not become relevant and you do not attract traffic.

You run the risk of having technical problems on your website.

More than content, there is also a technical side to SEO and without it; there is an increased possibility of encountering technical issues on your website. This turns away visitors and leads them to visit other pages instead of yours.

Your content becomes outdated.

Not updating your website content is like leaving a garden to become overgrown and poorly maintained. Just as social media trends change in the blink of an eye, the same goes for website content. Discontinuing optimization also means your content becomes outdated and irrelevant in the long run.

Keep in mind that SEO requires constant creation and updating. Just because you have managed to achieve the initial goals you set does not mean you have to stop there.

So if you need help with your SEO, give us a call!

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5 Google Tools You Should Consider Using for Your Business in 2020 

Google continues to be the most popular search engine with tons of tools to help businesses grow their marketing strategy for more traffic and sales. Here are the top 5 tools that you should consider using to manage your business:

Google Analytics

With the growth of digital marketing, optimizing your website is very important. You should keep track of data that shows web traffic and conversion. Google Analytics is a great tool you can use for your business’ website to know how it performs. You can easily figure out how your site is doing and make a goal on how you can either improve site performance by enhancing your content or develop user experience.

Google Search Console

While Google Analytics helps you track your website traffic, Google Search Console helps you improve your site’s visibility by updating you about the search performance of your website. It lets you know your target audience and help you analyze the structure and indexing of your site on search engines. So, you can track your paid text ads and organic search results.

Google My Business

Setting up and verifying your business profile on Google My Business offers a lot of benefits when it comes to your local ranking on search engines Potential clients will easily find you and contact you if they have concern regarding your business. You can add photos or videos, post your latest business updates, and get reviews from your clients.

Google Alert

If you want to keep updated of the latest updates related to your keywords, then you should turn on your notification to Google Alert. It notifies you directly on your email whenever there is a new post of a particular topic that interests you.

Google Trend

This tool is very important to your business if you want to incorporate the latest trend ideas to your promotional ad or event. It identifies the current trends and news on your locations and it also allows you to search down from other locations. Keeping your business active with these trends gets client’s attention in availing your services.

There are a lot more to discover with Google in increasing your chances to be on the top ranking. All you need to do is learn how to use these tools to improve your marketing strategy and reach your business goals.

If you need to know more about Google tools for your business, give us a call!

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