More and more businesses are looking for ways to encourage customers and clients to provide online reviews. They do not want to seem pushy or desperate, but they know how important reviews are nowadays.
If you want more online reviews, but you are not sure just how to get your customers to take action, try one or more of these four tips:
- Make Leaving a Review as Simple as Possible
If leaving a review for your business is complicated, or it even seems as if it might be complicated, you are discouraging people from doing so. You need to make it seem as simple as possible to leave a review. It should be something a customer can do in just a few seconds. Increase the ease with which someone can leave you a review by providing direct links to the review sites you use in your newsletter, in emails, and on your website.
- Be Direct When You Ask
There is nothing wrong with asking customers directly for reviews. If a person does not know what you want from them how can they provide it? Nearly two-thirds of people will leave reviews if asked, but that number drops significantly when there is no request.
- Reward Customers for Leaving Reviews
You are not allowed to pay for reviews, but you can offer initiatives to customers for sharing how they feel. Coupons for the future or small prizes are usually appropriate, as long as you check the bylaws of the review site you are using.
- Follow-up with Reviews
Make sure you are responding to reviews, good and bad. Never let a review go unnoticed, even if all you do is click like or give a thumbs up to the review. You want to let people know you appreciate the time and effort they are putting into providing your business with a review.
Want more tips on increasing online reviews? Give us a call!