Businesses consider building their website to increase brand awareness and to flaunt more about the product and services they offer. Website design is essential to add on the things you need to consider in creating a compelling and informative user-friendly website. You do not want higher bounce rates which means losing website visitors to be your customers.
So, follow the below list of key tips to start an effective website design:
Make it simple
You do not need to make your website look complex to make it effective. Remember, less is more. Be direct to the point; give only necessary options that you think customers need. Avoid putting too much in the mind of users leading them to hardly come up with a decision.
A simple, clean design naturally catches the attention of the users. Make it professional yet sophisticated. Do not waste your time putting too much decoration that are overwhelming and does not really helpful in the first place.
Add accurate visuals
Images and videos can communicate better than words. They can strategically encourage users to continue scrolling on your website and click your call-to-action buttons thus giving you more conversions in no time.
Only pick high resolution images and videos that are related to your brand content. You can also use infographics to replace on your long texts information to grab the attention of users while easily conveying the information you want to share to them.
Website design is not only about making your website look good, but it is more of giving a good flow of the information you like to tell users. Therefore, an effective website design has consistent layout in every page. You can play with the design as long as it still looks interesting and match the entire style.
Speed up loading time
Users tend to look for other websites if it takes longer than usual to load your website, so if you think you have a slow page speed, then you might be losing valuable customers. Make sure that your images and files are optimized by reducing their size. You can also upgrade your servers if you tried it and it does not work. Then test your website to ensure it loads and works on both desktop and mobile.
Making an effective website design needs proper planning and creativity. You need to create a strategic goal to most likely attract potential customers to convert. If you would like to know more about creating effective web design, contact us today!