Most law firms are small businesses and do not have millions of dollars to sink into marketing and advertising. They are local and they are looking for local clients. One of the best ways to target local clients is online using SEO.
What are some of the benefits you can get from doing SEO for your local business?
Organic search tends to make up the majority of a website’s traffic. The average online searcher, especially when searching for law firm information, tends to avoid ads and look for individual local websites of attorneys and law firms. The more you can do to make Google happy with SEO the more organic traffic you will get from people searching for your services.
Credibility with Your Target Audience
Your website is the online storefront of your firm. It is the first place people see when they click on a link leading them directly to you. It needs to be well-designed, user-friendly, and mobile responsive. It also needs to establish you as an authority in your industry. SEO can help you accomplish this. It can help you improve your quality of links, make your pages optimized, and offer machine-learning signals that make for a more user-friendly experience.
Improved User Experience
You can further improve your user experience by taking SEO further than just focusing on keywords. Keywords are still important, but they are not the only thing that is going to get your site noticed. Google wants to match searchers to the most relevant information. The better your use of comprehensive SEO the higher Google will rank you in relevant searches.
Not only is SEO going to get you better search results, it is going to make sure you appear in relevant results, which improves your conversion rate. SEO optimized sites that load fast ensure that the right people find you and that they stick around and ultimately take the next action. The better impression you make on people searching for your services the more likely they are to turn to you for those services.
Want to learn more about how SEO can help your firm? Give us a call!