Why You Should Invest On Your Local SEO Amid the COVID-19 Pandemic

| June 26, 2020

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Even if there is a pandemic, it does not mean that you cannot sustain your business goals. SEO is a powerful tool that can help you create an online presence that makes you edge out the competition.

Here is why you should invest more on improving your SEO this pandemic:

Content matters
This is the time when people search for information related to the pandemic or about a business that they need to contact to avail of a product or service. If you optimize your content with relevant keywords and helpful information, Google will reward you with a high ranking on its first pages. When that happens, then people will likely find your business on search results.

Take advantage of Google My Business
If you have not yet listed your business on GMB, now it is the time that you create your profile. Your business information such as location, operation hours, and services should be updated here. Encourage reviews and pay attention to FAQs. Keeping your listing up-to-date will improve your Local SEO, thus positively affects your search ranking.

Short videos go viral
Aside from images, short videos are more likely to engage with clients. They have higher chances to go viral on both websites and social media which later boost engagements. The more people talk about your business, the more you rank on search engines, and the more chances you convert these into sales.

Do the link building
You should know that internal links and quality backlinks can do wonders for your overall business. How? If you have listed your products and services on authority sites – with quality content and visuals, Google will consider you an authority in your industry.

Monitor your online reviews
People now rely more on availing products and services online due to the pandemic. So if you want people to find your business easily and will choose it over your competitors, then put efforts on managing what your clients say about you. Respond to their feedback and resolve any issues that may arise.

SEO is not only about keywords, it is more on how you please Google with your quality content, images, and videos that give value to your customers. Make your every move consistent, constantly audit your web pages, and improve what needs to be improved.

If you would like to know more about SEO and marketing, give us a call!

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