Ever since search engine results have become the bread and butter of online marketing and brand advertising, it has also given birth to a lot of new marketing strategies such as search engine optimization or SEO.
But what if you have already achieved the search engine results you want for your website? Do you just decide to stop creating SEO content altogether? Here is what you should know about the downsides of stopping SEO for your website.
You are unable to target new terms that bring in the audience.
Keywords are an essential part of SEO and there are always new keywords that come up from time to time, which means there is a need to keep publishing new content or at least updated the ones you have on your page. These new keywords are a way to bring in more traffic to your website, but if you do not have them in your content, you lose the chance of gaining a new audience.
You lose keyword growth momentum.
In relation to not being able to target new terms and keywords, you also lose the momentum on keyword growth if you do not build new pages on your website. As a result, you fail to make it in the first few pages of search engine results and lose important web traffic.
You miss out on potential social media trend.
Social media trends come and go so quickly and if you do not capitalize on it, you fail to become part of the inner circle. If you discontinue your website’s SEO, it is likely that your page will not be shared by the online community, meaning you do not become relevant and you do not attract traffic.
You run the risk of having technical problems on your website.
More than content, there is also a technical side to SEO and without it; there is an increased possibility of encountering technical issues on your website. This turns away visitors and leads them to visit other pages instead of yours.
Your content becomes outdated.
Not updating your website content is like leaving a garden to become overgrown and poorly maintained. Just as social media trends change in the blink of an eye, the same goes for website content. Discontinuing optimization also means your content becomes outdated and irrelevant in the long run.
Keep in mind that SEO requires constant creation and updating. Just because you have managed to achieve the initial goals you set does not mean you have to stop there.
So if you need help with your SEO, give us a call!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More