What is Responsive Web Design and Why Is It Important for Your Business? 

What is Responsive Web Design and Why Is It Important for Your Business? 

| June 4, 2019

Designing a website for your business might seem confusing, but it does not have to be.  There are a few important factors to consider and as long as you address those you will likely have a solid website that represents your business.

One of the most important aspects of successful web design in the modern business world is responsive design.

Responsive design is a design methodology that takes into account how users will access the site.  It uses the availability of data storage to access a number of images and layouts. Responsive design occurs within the coding of the site and makes it possible for the content of the site to fill the screen on which it is being viewed.

For instance, there was a time when websites would look different based on how they were viewed.  What you would see on your desktop computer was not what you would see on your tablet or mobile phone.  Designs viewed on mobile devices were often unappealing, not user-friendly, and left out a great deal of information.  Responsive design solved this.  By creating a page that would adjust in size to the size of the screen, it became possible to view a website the way it was meant to be viewed regardless of the device.

You might be wondering why responsive design is relevant.

Obviously, you want people who view your website to like what they see and be able to find the information they are searching for without hassle.  But as more and more people are using mobile devices to access sites on the go, responsive design is now more important than ever.  Depending on your business, the majority of people accessing your site will be doing so from a phone or other mobile device.  Your site must look good and be easy to use on the go.

If you have not considered updating your site to responsive design, now is the time.  If your site does not look the same on a mobile device or look how you want it to look when accessing it on a mobile device, it is time to improve it.

Want more information on responsive design or ready to update your site? Give us a call!

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