Searching for ways to gain an edge over your competitors and steal their traffic ETHICALLY? This article will discuss – how to spy on your competitors.
There is no doubt that the digital space is getting more and more competitive over time. To stand out in the game, you need to know what your competitors are doing. Using similar strategies as your business rivals, you can grow your traffic by creating high-quality, better content and establishing your brand.
In this article, we share some of our favorite tools for spying on your competitors, from their content to their strategies and other hidden secretes of the trade. By using these tools, you’ll be able to gain new market share and outsmart your competition.
One of our favorite spying tool is none other than Ubersuggest. It is one of the best free tools you can use for doing a reliable competitor analysis.
That’s how simple it is to use Ubersuggest. It provides you with a deep insight into your competitor’s domain.
Believe it or not, spying is an essential part of digital marketing strategy. This digital industry works by trial and error method; by knowing your competitor’s actions, you can try and test the best possible scenario for yourself. With that in mind, let’s move on to our next favorite tool.
Facebook Ad Transparency Tool is another great way to spy on your competitors. It allows you to view each ad campaign that a competitor is running on their Facebook page.
Just click the Page Transparency button roughly half way down any Facebook page and you can see their entire ad library. By knowing this information, you come to know about the goals your competitors are trying to accomplish and get an idea of what creative and copy they’re using.
In general, this allows you to spot the discrepancies in ads. This is because you can see the advertisement from this list even if you aren’t among the target audience. Moreover, if someone is running conflicting or politically biased ads, you can track that too.
From a competitor analysis point, this tool is handy. It can show you the current ads along with the landing pages linked to them. However, this tool has some limitations; it can’t show the social proof on a majority of ads.
Next on our list is SEOquake, a powerful SEO tool that lets you analyze your competitors.
To outrank your opponents, it’s imperative to know what they’re doing.
This is precisely where tools like SEOquake come into play. It’s a browser plugin that is free. It helps you by providing useful SEO information about your competitors’ sites with just a simple click.
To get started with this tool, visit the official site and download the browser extension.
Once it is on your system, go to any website or page you want to analyze and click right.
Now, select SEOquake from the dropdown list and choose any given options: diagnosis, page info, etc.
This will bring you to the main page of SEOquake, where you’ll find six different tabs to select from.
You might be wondering what all these six tabs are there for. So, know that each of these tabs contains specific information to learn and understand about your competition.
Spying on your competitors with SEOquake is free. You can have technical diagnosis, meta information, number of external links, total internal links, the choice of keywords, volume of traffic, site score, and much more.
Google Alerts is a free tool that is mainly used for monitoring site mentions. It is a straightforward and easy-to-use tool that will directly send the desired reports into your inbox.
If you want to know each time your competitor (or yourself!) is mentioned by some site, as a mention or as a link, you’ll receive the report. Not just that, you can also monitor the keywords and some other attributes. It’s up to you what you want to look at to improve your strategies.
Here is what you can do with Google Alerts :
Finally, there is GTmetrix that offers a technical performance of any website. This tool loads a website and tells you about its speed. Not just your competitors’, you can also judge your own site’s speed. It not only shows the speed stats, but also recommends the methods to boost it up.
It is a legit and free to use tool that you can consider. So, these are our favorite tools for spying on your competitors. Use any one of these and build concrete SEO strategies to stay ahead in the game.
The free applications discussed above with help you in your online marketing and hopefully will make you more competitive.
Thank you for reading our blog.
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More