How To Spy On Your Competitors

| January 27, 2021

Spy on your competitors

Searching for ways to gain an edge over your competitors and steal their traffic ETHICALLY? This article will discuss – how to spy on your competitors.

How To Spy On Your Competition?

There is no doubt that the digital space is getting more and more competitive over time. To stand out in the game, you need to know what your competitors are doing. Using similar strategies as your business rivals, you can grow your traffic by creating high-quality, better content and establishing your brand.

So, how do you spy on your competition?

In this article, we share some of our favorite tools for spying on your competitors, from their content to their strategies and other hidden secretes of the trade. By using these tools, you’ll be able to gain new market share and outsmart your competition.

5 Tools To Spy On Your Competitors

1. Ubersuggest

Ubersuggest

One of our favorite spying tool is none other than Ubersuggest. It is one of the best free tools you can use for doing a reliable competitor analysis.

Here is how you can use it :

  • Start by entering your competitor’s domain.
  • Select the target location to see the reach of your competitor. Ubersuggest will also show the other location data that will help you determine your contender’s prime location and the countries he is trying to target.
  • After entering your competitor’s domain, you’ll find the information including organic keywords, organic traffic, paid ads, paid keywords, traffic graph, backlinks, domain score,.gov links,.edu links, top pages, all SEO keywords, etc.
  • Select top pages by countries
  • Select a location where you want to defeat your competitor.
  • Look at the top pages for the location you’ve selected.
  • Click on the “View All” button, which is located below the Estimate Visit column. By clicking on it, you’ll see the keywords for which your competitor’s top page is ranking.
  • In the adjacent column, you’ll be able to find the backlinks your competitors have earned on their top pages.
  • In another column, you’ll be able to find the pages that have got most shares on Facebook. This will help you to determine the type of content working well on social media.


That’s how simple it is to use Ubersuggest. It provides you with a deep insight into your competitor’s domain.

Believe it or not, spying is an essential part of digital marketing strategy. This digital industry works by trial and error method; by knowing your competitor’s actions, you can try and test the best possible scenario for yourself. With that in mind, let’s move on to our next favorite tool.

2. Facebook Ad Transparency Tool

Facebook Ad Transparency

Facebook Ad Transparency Tool is another great way to spy on your competitors. It allows you to view each ad campaign that a competitor is running on their Facebook page.

Just click the Page Transparency button roughly half way down any Facebook page and you can see their entire ad library. By knowing this information, you come to know about the goals your competitors are trying to accomplish and get an idea of what creative and copy they’re using.

In general, this allows you to spot the discrepancies in ads. This is because you can see the advertisement from this list even if you aren’t among the target audience. Moreover, if someone is running conflicting or politically biased ads, you can track that too.

From a competitor analysis point, this tool is handy. It can show you the current ads along with the landing pages linked to them. However, this tool has some limitations; it can’t show the social proof on a majority of ads.

3. SEO Quake

SEO Quake
SEO Quake

Next on our list is SEOquake, a powerful SEO tool that lets you analyze your competitors.

To outrank your opponents, it’s imperative to know what they’re doing.

This is precisely where tools like SEOquake come into play. It’s a browser plugin that is free. It helps you by providing useful SEO information about your competitors’ sites with just a simple click.

To get started with this tool, visit the official site and download the browser extension.

Once it is on your system, go to any website or page you want to analyze and click right.

Now, select SEOquake from the dropdown list and choose any given options: diagnosis, page info, etc.

This will bring you to the main page of SEOquake, where you’ll find six different tabs to select from.

You might be wondering what all these six tabs are there for. So, know that each of these tabs contains specific information to learn and understand about your competition.

Spying on your competitors with SEOquake is free. You can have technical diagnosis, meta information, number of external links, total internal links, the choice of keywords, volume of traffic, site score, and much more.

4. Google Alerts

Google Alerts
Google Alerts

Google Alerts is a free tool that is mainly used for monitoring site mentions. It is a straightforward and easy-to-use tool that will directly send the desired reports into your inbox.

If you want to know each time your competitor (or yourself!) is mentioned by some site, as a mention or as a link, you’ll receive the report. Not just that, you can also monitor the keywords and some other attributes. It’s up to you what you want to look at to improve your strategies.

Here is what you can do with Google Alerts :

  • Know about your competitor’s backlinks
  • Monitor site or social mentions of your opponents
  • Monitor keywords
  • Look at the keyword mentions

5. GTmetrix

GT Metrix
GT Metrix

Finally, there is GTmetrix that offers a technical performance of any website. This tool loads a website and tells you about its speed. Not just your competitors’, you can also judge your own site’s speed. It not only shows the speed stats, but also recommends the methods to boost it up.

It is a legit and free to use tool that you can consider. So, these are our favorite tools for spying on your competitors. Use any one of these and build concrete SEO strategies to stay ahead in the game.

In Summation

The free applications discussed above with help you in your online marketing and hopefully will make you more competitive.
Thank you for reading our blog.

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