Search Engine Optimization

| June 3, 2020

Search Engine Optimization icon
If you have previously tried SEO, then you have experienced two types of services.  One who keeps doing the normal, routine work without change (and most likely without improved results) and the second, who understands the needs of the clients and adapts by responding to monthly reporting by making changes and decisions that deliver better results.

Influencing people is not easy because folks are preoccupied with their own issues.  You have to really think out of the box considering the rule makers (Google) change their algorithms quarterly.  When it comes to outsourcing SEO services, TOI is the best because our best resource is our human resource… a skilled management team.

SEO services include, but not limited to the following:

  • Appropriate coding of the Meta data on each page
  • Appropriate use of alt tags for images
  • Appropriate use of link building
  • Appropriate use of page titles, number of characters & content specific pages
  • Appropriate useful content
  • Inclusions into similar business related directories to improve in-bound links

Great Content Geared to Your Audience

SEO starts and ends with the content of the website.  Creating “unique” content is one of the best ways to increase ranking.  Search engines “crawl” billions of web pages every month, and need to determine which sites are delivering fresh, relative content, according to the Search Engine’s expectations.  While there are varying factors that play into this, content is one of the more important elements, along with properly coded Meta tags.

The Many Benefits of SEO

In today’s digital age, a well-crafted SEO strategy is essential for any business that wants to stay competitive. But what are the different industries that will benefit the most from SEO?

E-commerce Industry

One of the most prominent industries that will benefit from SEO is e-commerce. With more and more people shopping online, e-commerce businesses need to ensure that their products and services are easy to find when people are searching for them. Otherwise, they risk losing out on potential customers.

By optimizing their websites for search engines, e-commerce businesses can make it easier for potential customers to find them when searching for relevant keywords. They can also use SEO to drive traffic to their website’s specific product pages or categories. For example, if an e-commerce business sells women’s clothing, it could use SEO to drive traffic to its clothing category page.

Here is a representative sample of E-commerce businesses

  1. Clothing

  2. Shoes

  3. Jewelry

  4. Watches

  5. Handbags

  6. Beauty Products

  7. Computer Products

  8. Health Care

  9. Hobbies and Crafts

  10. Lamps

  11. Gifts

  12. Pet Products

  13. Mobile Accessories

  14. Kitchen Accessories

  15. Candles

Local Businesses

Local businesses can also benefit from SEO. For example, if you own a local business, such as a restaurant or a shop, it’s vital to ensure that your website is optimized for local search. Local SEO involves optimizing your website for relevant keywords related to your location.

For example, if you own a pizza shop in New York City, you would want to optimize your website for keywords like “pizza NYC” or “pizza New York.” By doing so, you can make it easier for local customers to find your business when searching for relevant keywords. Additionally, you can also use local SEO to rank higher in local search results, which can help increase your visibility and reach.

Here is a representative sample of Locally based businesses

1. Convenience stores

2. Supermarkets

3. Department stores

4. Discount stores

5. Drugstores

6. Liquor stores

7. Hardware stores

8. Nurseries and garden centers

9. Pet stores

10. Office supply stores

11. Art supply stores

12. Camera stores

13. Bookstores

14. Music stores

15. Video game stores

16. Toy stores

17. Sporting goods stores

18. Clothing stores

19. Shoe stores

20. Jewelry stores

Service-based Businesses

A service-based business is any type of business that provides services to its customers rather than products. Service-based businesses include restaurants, hotels, event planners, salons, and personal trainers. The key distinguishing feature of a service-based business is that the customer is paying for the time and expertise of the staff rather than for a physical product. This can sometimes make it challenging to scale a service-based business, as it can be hard to find enough qualified staff to meet customer demand. However, service-based businesses can be very successful if they can provide an exceptional customer experience.

Here is a representative list of service-based businesses:

1. Accounting

2. Advertising

3. Architecture

4. Auto Repair

5. Banking

6. Beauty

7. Business Consulting

8. Childcare

9. Cleaning

10. Computer Repair

11. Construction

12. Courier

13. Dental

14. Education

15. Event Planning

16. Financial Planning

17. Fitness

18. Graphic Design

19. Home Improvement

20. Housekeeping

21. Lawyers

22. Mediators

Optimizing your website for relevant keywords makes it easier for potential customers to find you when they need your services. Additionally, you can also use SEO to drive traffic to specific service pages on your website. For example, if you offer roofing services, you could use SEO to drive traffic to your roofing services page. Doing so can help increase the visibility of your business and reach more potential customers in need of your services.


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