You must be aware that a lot of businesses are shifting online because of the pandemic. If you are one of them, now is the time to work on optimizing your websites or landing pages.
Here are some of the habits you should be doing in order for you to revamp your website this new normal era:
Create local pages
If your business operates locally and has a physical location, you should consider adding a local page on your website with the right SEO keywords. Ensure that your content is optimized to reach local target clients in your surrounding areas. It will help people find your business easily when they search online.
Make your website mobile responsive
More than ever, people tend to spend more time with their mobile phones at home to search for business now in the new normal setting. Google also acknowledges mobile-friendly websites more on its first pages. Accordingly, if you want to rank on search engines, make it to the point that people get excellent user experience when they navigate your site.
Improve your content and images
The main foundation of a website is its content. It does not matter if it is easy and fast to navigate if it does not provide value. If clients will not find any helpful information on your website, then they will not convert but will only bounce from your site. Make your site rich with optimized content and visuals that follow SEO best practices. Come up with a content strategy that drives your client to take action once they find and read your content.
Include a contact form
Do not make it difficult for your clients to contact you. Create a contact page on your site with all the information they need to reach you like your business location, emails, phone numbers, or form where they can send you a message or inquiry.
Always update your website with new information and make sure that everything that you put on your website is consistent with the ones you put on your other listing or landing page.
If you need more help with your website optimization, give us a call!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More