Now is the Time to Update and Upgrade Your Mobile Strategy

| May 22, 2018

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It should come as no surprise that people are using mobile devices to access the internet more and more these days. Just look around you the next time you are out (or maybe it is happening right in your own living room or kitchen!) and you will see people endlessly scrolling, tapping, and swiping. The world that used to only exist when we would sit down at our desktop computers is now all right in the palm of our hand.

What does this mean for business owners?

The main thing if you are a business owner and you care about your online presence – and you should – is that you will need to make sure everything that is accessible from a computer is just as accessible from a mobile device. If potential customers are looking for information about your business and they cannot find it or decipher it on a smaller screen, you are going to lose them.

The shift to mobile as the norm as caught Google’s attention and the search engine giant has altered its way of operating to accommodate users. Google is currently transitioning to mobile-first indexing, which means if your business site is not ready it is going to affect your rank. Google crawls the mobile version of your site and ranks it based on that content – as opposed to the content that was included on your older desktop site.

This means you are going to go unnoticed by Google if you are not keeping up with the mobile trend.

What Can Business Owners Do to Keep Up with the Times?

Start by running a test on your own phone. Load your business website and see if you like what you see. If there is anything that jumps out at you as unlikable, that is where you should start with your updates.

Next, if you are operating an eCommerce business, you will want to go through the entire buying process on your mobile device. The more you know about the consumer experience the better, and if there is anything that is awkward or unpleasant, it needs to be fixed.

Finally, you can try a few applications to help you troubleshoot. Using Page Speed Insights or Mobile Speed Test and help you spot problems and fine tune the consumer experience before it drives away customers.

To learn more or to find out how you can improve your site for mobile users, give us a call!

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