Mobile SEO is a Must: Here are Three Tips to Help You Achieve Success

• Marketing
• Mobile Responsive
• SEO

TOI | February 7, 2017

Google changes are constant and mobile SEO is no exception.  Over the course of the next year, Google will be rolling out its mobile-first index, which will eventually be its primary algorithm.  If your brand is not presenting up-to-par on mobile devices, your SEO goals are likely going to suffer.

Nobody should be surprised by the transition to a mobile-oriented focus.  Right now, approximately 60 percent of searches are conducted on a mobile device, and that number is expected to grow.  Most business owners are concerned about falling behind, but the good news is there’s time to make the changes needed to meet mobile search requirements, as long as you start now and make mobile a priority.

What are three of the most important things you can do to experience mobile SEO success?

Ensure Your Brand is Accurately Represented

You need to invest in mobile marketing and advertising that is a good representation of your brand.  Now is not the time to take shortcuts! Your mobile presence is as important as anything else in your business and you need to treat it as such.  You can use a variety of tools to convert your existing site to mobile, and to ensure clients can conduct business with you over their phone.  Investing in solutions that make mobile as convenient as possible is a wise decision.

Be Aware of and Understand the New Requirements

Keeping track of everything that’s now needed and will be needed is overwhelming.  It is essential though, or you will find yourself wasting time and money.  What are the latest requirements from Google?

• Structured data: Google needs it to properly rank your page. This is the most technical part of the process, so if necessary, hire an SEO advisor to help you out with this.
• Consistent content: you need to be using content on your mobile sites and aps that are consistent with your website. Only “shorten” your content by using accordion folders and tabs, not by using other shortcuts.
• Clear view: Google penalizes you for full-screen pop-ups. Instead, ensure your mobile site is as easy to use as it is in a standard browser.

Keywords

Everyone knows how important keywords are and they are just as important on mobile.  However, the keywords your target clients use on mobile might vary from their standard search.  Make sure you know the right keywords to target for mobile, especially when it comes to contextual changes.

Migrating your brand to mobile can seem overwhelming, but it is necessary to grow your business.  We are here to help.  Give us a call with your questions!

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