Google changes are constant and mobile SEO is no exception. Over the course of the next year, Google will be rolling out its mobile-first index, which will eventually be its primary algorithm. If your brand is not presenting up-to-par on mobile devices, your SEO goals are likely going to suffer.
Nobody should be surprised by the transition to a mobile-oriented focus. Right now, approximately 60 percent of searches are conducted on a mobile device, and that number is expected to grow. Most business owners are concerned about falling behind, but the good news is there’s time to make the changes needed to meet mobile search requirements, as long as you start now and make mobile a priority.
What are three of the most important things you can do to experience mobile SEO success?
Ensure Your Brand is Accurately Represented
You need to invest in mobile marketing and advertising that is a good representation of your brand. Now is not the time to take shortcuts! Your mobile presence is as important as anything else in your business and you need to treat it as such. You can use a variety of tools to convert your existing site to mobile, and to ensure clients can conduct business with you over their phone. Investing in solutions that make mobile as convenient as possible is a wise decision.
Be Aware of and Understand the New Requirements
Keeping track of everything that’s now needed and will be needed is overwhelming. It is essential though, or you will find yourself wasting time and money. What are the latest requirements from Google?
Everyone knows how important keywords are and they are just as important on mobile. However, the keywords your target clients use on mobile might vary from their standard search. Make sure you know the right keywords to target for mobile, especially when it comes to contextual changes.
Migrating your brand to mobile can seem overwhelming, but it is necessary to grow your business. We are here to help. Give us a call with your questions!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More