In today’s digital age, having a robust online presence is crucial for any business, and real estate mediators are no exception. However, with the rise of local search engine optimization (SEO), it has become increasingly important for mediators to invest in this strategy to reach potential clients in their local area. This article will explore why local SEO should be a significant percentage of a real estate mediator’s marketing and advertising budget.
Local SEO is optimizing a website to rank higher in local search results. When people search for a product or service in their local area, search engines like Google display the most relevant results for their location. Local SEO helps businesses appear in these search results and gain more visibility to their local target audience.
The first step in implementing a local SEO strategy for real estate mediators is to claim and optimize their Google My Business listing. This listing provides essential information about the mediator’s business, including their address, phone number, and website URL. In addition, real estate mediators can increase their visibility in local search results by optimizing this listing for local search terms.
Some other important factors for local SEO include optimizing the mediator’s website for local search terms, building high-quality backlinks from local websites, and creating local content that is relevant to their target audience.
The time it takes to see results from a local SEO strategy can vary depending on the local market’s competitiveness and the strategy’s quality. For example, it can take several months to start seeing significant results from a local SEO strategy.
Real estate mediators can do local SEO on their own, but it requires a significant amount of time and effort to do it properly. Hiring an experienced agency specializing in local SEO for real estate mediators can save time and ensure the strategy is executed effectively.
The amount that real estate mediators should budget for local SEO depends on their specific goals and the competitiveness of their local market. In general, real estate mediators should allocate at least 10-15% of their marketing and advertising budget to local SEO.
Local SEO differs from traditional SEO because it focuses on optimizing a website and online presence for local search terms rather than general search terms. Local SEO also involves optimizing a Google My Business listing and building high-quality backlinks from local websites.
Yes, social media can be a powerful tool for local SEO. By sharing local content on social media platforms, real estate mediators can increase their visibility to potential clients in their local area.
Online reviews are important in local SEO, as they can influence a mediator’s Google My Business ranking and overall online reputation. Encouraging clients to leave positive reviews on Google, Yelp, and other review sites can help real estate mediators to attract more clients and improve their local SEO.
Local citations are mentions of a mediator’s business on other websites, such as local directories and review sites. These citations can help to build the mediator’s online presence and improve their local SEO. Therefore, ensuring that the information in these citations is accurate and consistent across all platforms is important.
If you’re a real estate mediator looking to improve your online presence and reach more clients in your local area, consider investing in local SEO. At Transformational Outsourcing, we have specialized in online marketing for the mediation industry for over a decade. We can help you develop and execute a successful local SEO strategy. Contact us today at 561-289-1878 to learn more about our services and how we can help you to grow your business.
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More