Local search will change your business. More than 20 percent of online searches include keywords relevant to a specific area. This equates to more than three billion Google searches each month with a location name in the search.
Investing in local search is one of the smartest marketing moves you will ever make. You will gain an advantage over your competition and ensure your business is the one that appears when people nearby search for your products or services.
How Does Local Search Work?
When someone searches for a product or service, local results appear at the top of the page. They also tend to be larger and more attention garnering than the usual list of results.
If you want your business to stand out local search is the way to go.
And Google is not the only place where local search matters. Review sites like Yelp and Urban Spoon, Yellow Pages online directories, local directories including CitySearch, and business directories all place a higher priority on local search.
How Do You Optimize for Local Search?
In addition to claiming your listing on all of the sites where local search matters, you will also want to verify the accuracy of your listings.
Remember, your business can pop up on these sites even if you take no action. Make sure you are aware of each listing and managing it to the best of your ability.
You will also need to:
- Optimize your site for local search
- Manage reviews Setup analytics tracking to monitor your results
- Promote your local listings
If you are ready to make the most of local search marketing opportunities, we can help. Give us a call today!
