Just like word-of-mouth recommendations, online reviews have a great impact on the purchasing decisions of potential customers. They build your business reputation which makes people trust your business more and everything you have to offer. That is why businesses consider growing their online reviews by setting up their business profiles on review sites and social media.
That said; when you are trying to boost your online presence through customer reviews, consider remembering these tips:
Make Your Online Profiles Known
There is a difference between aggressively asking your clients to leave you a review and informing them that you have online profiles where they can share their experience with your business. Satisfied clients often find ways to tell you how much your services make them happy, make it easier for them by including an icon link to your online business profiles to your website or social media pages.
Prioritize Your Business Engagements
Setting up an email campaign for your clients ensures an ideal connection between you and your clients. Share your latest products or services together with the recent testimonials from your past and present clients. This way, aside from letting people know how much they need to try what you offer, it also makes them feel your appreciation with your customer’s feedback. This is also a trick you can use to make your satisfied clients leave you a positive review.
Reach Out To Thank Your Clients
When your clients leave you a review, do not forget to acknowledge them. A simple note or a personalized email showing you appreciate their time and effort in giving feedback to your products or services is more than enough to make them feel important. After all, their feedback is a great opportunity for you to put steps in improving your business to be able to serve a wider audience.
Respond Nicely to Negative Reviews
Most of the time, people who had a bad experience with your business are more likely to leave you a review. Negative reviews can be frustrating, that is why it is important that you handle them calmly and professionally. Do not let your emotions get in the way. Address the review as if you are talking to someone you care about. Offer a personal meeting or talk and do your best to resolve the issue by offering compensation either a refund or a gift card.
If you want to learn more on how you can grow your online presence through reviews, give us a call today!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More