How Customer Reviews Can Boost Your SEO

How Customer Reviews Can Boost Your SEO

| June 9, 2020

Ratings and reviews from customers can have a major impact on your business. And despite not having complete control over the reviews you receive, managing your reviews properly can have a significant positive impact on your business.

There is no denying it – customers use online review to make decisions. They trust what they read online and turn to online reviews as much as, and sometimes more, than they do recommendations from friends and family.

No matter how you feel about online reviews and ratings right now, you need to accept the impact they are having on your business and create a strategy that allows them to work for you.

One of the most important things reviews and ratings help you do is affect your site’s SEO. Today’s review sites are widely popular.

Chances are you have used a few of them yourself. TripAdvisor, Yelp, Google Reviews… they all get a lot of traffic. And when your site is connected to these popular sites it helps the traffic you attract.

It is also important to realize that negative reviews are not going to sink your business. Even the best businesses get a few negative reviews. The key is how you respond to them. And it is important to remember that getting a few negative reviews on the popular reviews sites, in addition to many positive reviews, is better than having no presence at all on these sites.

Remember the old adage “all publicity is good publicity?” It applies here. You want the majority of your views to be positive, but even negative reviews can help your search engine rankings and give you an opportunity to show customers you know how to handle things when something goes wrong.

The bottom line? Google and other search engines are using third party data. Google aggregates the information it finds online about a business and uses it to return results to people searching for information.

In some cases, Google posts the reviews on the results page. This means when someone conducts a Google search for your product or service, there is a chance Google will include in its search results your star ranking. This means people will immediately know what other people think about your business and use that information to decide whether to learn more.

If you would like to know more about using customer reviews and ratings to boost SEO, give us a call!

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