At a time when everyone is being encouraged to limit their trips outside and just go out for essentials, one would wonder how this will impact businesses in the long run and what entrepreneurs are doing to mitigate potential losses for their brands.
A quick answer to this would be to optimize their marketing efforts and make sure valuable resources are going somewhere. How exactly can you do this, though? By taking advantage of local SEO marketing. Here are a few tips on how you can do this for your brand:
Put the focus on your market
If you want to go local with your marketing strategy, then you need to forget about scoring high on Google’s algorithm for now. Channel your content into what your market needs and wants, especially in the new normal. Show how your business is adapting to present times, particularly on how you make the business accessible to people.
Get expert assistance where necessary
As much as we think we know what our brand needs, there are still other aspects where we do not have expertise on. This is where you bring in more people to help you. Is your brand lacking in SEO marketing, then hire an SEO whiz! Maybe you need help with web development? Then go ahead and hire a web design expert.
Know the power of customer reviews
If you want to improve your Google ranking, you have to give importance to customer reviews. Give your clients a chance to promote your brand through their personal experiences and this will guarantee an impact on your online standing. Continue finding ways to encourage your customers to leave reviews. And if you encounter negative feedback, be sure to address them as well.
Stick to strategies that work
Whether it is online or offline marketing, both strategies will affect your business. If your resources do not allow you to do both, go with one that works for your brand better. Online marketing may be convenient and provides a wider reach, but offline marketing can also do wonders if you prefer having person-to-person interaction (while observing health protocols, of course).
New normal or not, businesses are expected to adapt to the current trends in marketing. You just have to make sure your strategies will work for your brand both short-term and long-term so you can reap the fruits of your investments later on.
Need help with your local SEO? Give us a call!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More