If your business is focused on offering products and services in a specific area, then you must be familiar with local SEO and understand how it can help your business rank in local search results. As well as local SEO, Hyperlocal SEO aims to provide same optimization but in smaller communities like towns, streets, and neighbourhood unlike local SEO that normally focuses on cities and regions.
Given that the benefit of Hyperlocal SEO is clear and Google is aware of it, it would be easier for businesses like you to compete and increase visibility in local searches.
But how would you do it right?
To be eligible for local searches, there are some ways you can do to let Google know:
Set-up and Optimize your Google My Business Profile
Google My Business is free yet is essential if you are getting started with Hyperlocal SEO. All you need to do is set-up a business profile and make sure that the information you put is correct and updated. You can put your business name, service area, website, address, and images.
Setting up a GMB profile makes it easier for potential clients to find your business. It has a Q&A section where they can ask queries about what you offer and what they can expect from your business which increases further engagement.
Aside from that, they can also follow your business and be updated when you create Google posts – an event, promotion, or news. Optimizing your GMB profile build up your reputation as a business and makes people talk about it.
Create Hyperlocal Content
Take time to research Hyperlocal search terms – basically, keywords play a big part in SEO. When you get the right terms that rank for your business, create a relevant content. Reflect it to your titles, descriptions, alt and image texts properly so Google can index your pages and it will make sense to potential clients or customers. You can include directions to your office or shop in your content so it would be easier for clients to find you and engage with your business.
Add Structured Data Mark-Up
Consider adding Schema mark-up in your content. This will make Google know up-to-date and relevant information about your site content. It can also easily tell Google that your business is a local business, so when Google crawls your site, there is a greater chance that it will rank you on your area search results.
Analyzing the importance of Hyperlocal search terms to users and Google makes your business stand out from the competition and achieve popularity search engines.
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