Google continues to be the most popular search engine with tons of tools to help businesses grow their marketing strategy for more traffic and sales. Here are the top 5 tools that you should consider using to manage your business:
With the growth of digital marketing, optimizing your website is very important. You should keep track of data that shows web traffic and conversion. Google Analytics is a great tool you can use for your business’ website to know how it performs. You can easily figure out how your site is doing and make a goal on how you can either improve site performance by enhancing your content or develop user experience.
Google Search Console
While Google Analytics helps you track your website traffic, Google Search Console helps you improve your site’s visibility by updating you about the search performance of your website. It lets you know your target audience and help you analyze the structure and indexing of your site on search engines. So, you can track your paid text ads and organic search results.
Setting up and verifying your business profile on Google My Business offers a lot of benefits when it comes to your local ranking on search engines Potential clients will easily find you and contact you if they have concern regarding your business. You can add photos or videos, post your latest business updates, and get reviews from your clients.
If you want to keep updated of the latest updates related to your keywords, then you should turn on your notification to Google Alert. It notifies you directly on your email whenever there is a new post of a particular topic that interests you.
This tool is very important to your business if you want to incorporate the latest trend ideas to your promotional ad or event. It identifies the current trends and news on your locations and it also allows you to search down from other locations. Keeping your business active with these trends gets client’s attention in availing your services.
There are a lot more to discover with Google in increasing your chances to be on the top ranking. All you need to do is learn how to use these tools to improve your marketing strategy and reach your business goals.
If you need to know more about Google tools for your business, give us a call!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More