Even if you are reopening your business in this new normal setting, it is still a must for you to not stop working with your SEO marketing. Face-to-face interactions are still limited due to some restrictions. In line with that, getting your business active online will help you cater more consumers thus giving you a bigger edge than your competitors.
Here are the reasons why SEO matters and how to boost it:
Everyone goes online
Remember that most people go online to know more information that concerns them. They want to know the post-pandemic updates and possible services or products they are available to purchase. That is why you must optimize your content online with the relevant keywords to boost your chance to be seen on searches.
Reviews contribute to SEO
Having a good number of reviews on Google and other review sites are great when you want to leverage your SEO. They work more than keywords because they shape the purchasing decision of your prospective clients. Monitor your online reviews and respond promptly. Address all your clients’ concerns whether good or bad. The more people talk about your business, the more Google is notified that you are doing well – so it will grant you slots on its first pages.
An effective landing page can help you improve your SEO
If your business does not have a Google My Business listing yet, consider creating one. This will serve as your profile when people search for businesses like yours. You can update it with all your business information including your location, hours, and websites.
Moreover, if you want to be found on Google search results, choose the right business category and service area. This will guide the search engines to include you on related and local searches.
You can apply SEO to your content strategy
Having optimized content with the right keyword structures is the best way to send people to your business profiles or landing page. Once they look for information and they get it from you, they will stay on your page as long as they are urged to take action – either to contact you or directly avail your services.
Working on your SEO is a must if you want to upgrade your marketing efforts.
If you would like to know more about SEO marketing, give us a call!
ABOUT BOB LEVIN
Transformational Outsourcing and it`s Social Media Marketing Team was conceptualized in 2004 when the CEO Bob Levin who was then the CEO of Clay, Metal & Stone Read More