Now that your business has managed to get exposure in the market and industry, it’s time for you to start working on your social media marketing skills. Without the proper usage of a variety of social media platforms, your brand and business will not be able to withstand the competition in the market and may even fail despite the effort you put in when you started.
Even though there are thousands of tips, tricks and techniques for usingeach social media platform effectively, the following lines are focused on the most popular for social media marketers: YouTube, Facebook, and Twitter
Keep it Short and Sweet: According to recent stats, it has been found out that on average, 80% of the videos that are being watched on YouTube are 30secs-2min long. Therefore, it is suggested that if you are creating a video for your products or services, you must make it short and provide information that is specific and to the point.
Answer Your Customers’ Queries: Facebook offers one of the greatest opportunities for businesses to make their mark on the industry. In fact, 80% of users state that they prefer connecting with their brand through Facebook. Unfortunately, not a lot of businesses are benefiting from this platform. This is evident as polls show that only 50% of customers expect their questions to be answered on Facebook.
If you don’t want to be one of the businesses that waste this precious resource, you should make it a point to set up alerts for certain keywords on Facebook. Doing so will help you in interacting with your customers because once a keyword appears on your page, you will be notified to take action accordingly.
Post Content Regularly: One of the top ways to attract and keep your customers on your Facebook fan page is to post a variety of content or links to the content that is present on your website. This is will not only keepusers interested, but will also help you drive traffic to your website.
Respond Quickly: If you were to define Twitter in two to three words, the best would be “short and quick”. Therefore, when your customers or fans post a question to you on Twitter, they expect you to answer quickly and precisely. So, the next time a question comes in, be sure to respond to it quickly, preferably in 5min.
Use these social media marketing tips right away and watch how quickly the number ofyour fans and followers increase on your social media pages.