TOIBlog-300x174Top Tips For Effective Email Marketing

When it comes to email marketing, there are several ways to do it right.  Make sure you educate yourself on what benefits your company and what looks great in an email.  It is important to make sure that your letters do not look like spam, and of course, how do you do this?

  • Make sure you are not sending them out all the time, because companies that send emails every day will soon be considered spam
  • Make sure you provide something of value in every email
  • This can be in the form of news, sales or coupons
  • Another way to keep from looking like spam is to make sure that you have high quality names on the list that have opted-in to your mailing program

There are several ways to get quality opt-ins for your email list.  A few of these include:

Offline Promotions

At trade shows, you will have a chance to get new names on your email list.  If you have a “brick and mortar” store, use the point of sale moment to get current email.

Professional Subscription Forms

Make sure that the subscription form is as professional as you can make it.  This encourages new visitors to want to join and hear all about what is new and what is available.

Tie It To Your Social Media

Get great qualified opt-ins through your social media.  If you have Twitter, LinkedIn or Facebook, this is where you would start.  If you do not have one, it is a great time to get that set up.