If you have already established you need support with SEO, you are ahead of the game. Many companies are lost when it comes to getting noticed online and managing where they appear in search engine results.
Understanding the importance of strong SEO is essential to your success, and finding someone to help you handle it – while you focus on all the other things on your plate as a business owner – puts you in front of your competition.
But should you hire someone to be part of your in-house team or does it make more sense to outsource your SEO?
Here is what you need to consider:
Hiring an Employee
Having someone in-house working as an employee gives you a lot of control. It also allows you to collaborate easily.
You will also end up with someone focused entirely on your business’s SEO. As an employee of your company, your company is their only priority.
It is also easy for in-house SEO managers to stay on top of industry trends and how they affect your business specifically.
Of course, all of these benefits come at a cost. But it is not always as bad as you think.
Instead of hiring someone without decades of experience, you can hire someone with a lot of potential and groom them specifically for your business. Everything they currently know and they learn along the way will be tailored to your industry and your company.
Outsourcing to an Agency
Using an agency also offers a number of benefits. You will get experience, SEO expertise, and possibly, the benefit of working with an entire team instead of just one person.
Agencies also give you diversity. If projects pop up that are not specific to your “usual” way of doing things, an agency will likely have the experience to offer guidance.
Working with an agency also means you get the benefit of third-party support that’s on a different schedule than you. For instance, your busy season might not be their busy season. Whereas with an employee, you’re all in it together and will be swamped at exactly the same time.
Blending the Two
It is also important to realize that some companies are going to fare better with a blend of in-house and outsourced SEO. If you usually benefit from in-house SEO, but you want a little additional support, your employee could manage an outsourced team for special projects.