You built it but they did not come. Or they came but they are not showing up anymore. Your website is not attracting traffic like you want it to and you need to know why.
Your website is one of your most powerful marketing tools. It allows you to connect with customers and boost your sales. Unfortunately, business owners often drop the ball once their website is created and they do not realize it is always going to be a work in progress.
Having a business website is not enough, you need to manage and maintain it.
What are some of the most common reasons websites fail to generate the traffic you want for your business?
Links are Broken
The internet is constantly changing, which mean something you linked to years or even weeks or months ago might no longer be available. Some of your internal links might not even be valid any longer. If your links are sending site visitors to a 404 error page, chances are they would not stick around to figure out the problem. In more than three quarters of the cases, they will leave forever.
If you think broken links might be hurting your traffic, use a tool link Broken Link Checker to find out what is going on and fix the problem. Fixing broken links can be a time consuming process, but is well worth your effort. And once you have done a big cleanout, make sure you do link check maintenance on a weekly or monthly basis.
Not Enough Content
One of the main reasons a site fails to product traffic is because people are not finding the site. The best way to lead people to the door of your website is with content. It makes search engines happy and attracts attention from potential customers.
Make sure your site is filled with product descriptions, website copy, articles, press releases, and blogs. Studies have shown that sites that publish 16 or more articles each month see a more than three times spike in traffic.
Content is not enough. Your site needs to be optimized for search engines. This ensures Googles and other search engines are able to find you. You can use Google Adwords Keyword Planner to help you create optimized content that will get the attention you need to ensure people find your site.
Investing a little time in compiling a keyword/phrase list can go a long way in helping you get your site SEO-ready.
If you would like more information about improving your traffic or you have questions about making your site better, let us know!