LinkedIn is a great platform to use for growing your business and one of its most powerful options is its endorsements tool. The key to using it effectively is investing a little time so your endorsements are viewed as credible.
Your endorsements on LinkedIn let others know you are good at a certain skill or service and enough so that someone else would be willing to promote you. It is more powerful than listing the skill or service on your resume because with endorsements, another person is willing to back you up.
For endorsements to work effectively, you need to invest a little time in the section of your LinkedIn page. You should only have endorsements from people with whom you have worked and with whom you are comfortable giving as referrals. It is also important to make sure your endorsements reflect your actual skills and experience, so others know they are a credible way to judge your abilities.
SEO can make your business boom online, but it can also be a waste of time if it is not done properly. One of the biggest mistakes business owners make when it comes to SEO is thinking it is a project to be completed.
The truth is SEO is ongoing and will require continuous effort to perfect. And because search engines are always changing, you will need to be flexible to appeal to them. It is an ongoing battle, but it is one that can be mastered with a little effort and know-how. All you need is some time at the beginning of your SEO journey to map things out and put a plan in place.
One of the best ways to master SEO is to focus on content. Having a content plan in place ensures search engines can find something interesting on your pages. Quality content is one of the best tools you have in your SEO box to promote growth for your business.
Social media can be one of the most powerful tools you have to promote your business, but getting started can be overwhelming. Even if you have established social media accounts for your business, if you are not using them properly, you are wasting your time.
The best way to ensure your investment in social media pays off? Have a plan before you begin.
Our step-by-step guide helps you create a social media plan that gives you a path to follow, so you only need to think once about what you will post. Your plan begins goal-setting focused on your target audience. This ensures you are reaching out to the right people with the right content, instead of just posting haphazardly.
Your plan also includes an editorial schedule, that gets you on the right track and keeps you focused on what comes next. You will never be stuck for ideas on a daily basis and you will be able to capitalize on timely opportunities to communicate with your audience.
Generating great content is one of the most challenging aspects of promoting your business online. Content is necessary to achieve your goals, but finding the ideas to keep content flowing can be a daunting task.
Changing the way you think and approach the planning process can spark creativity and help you generate your best content.
All great content begins with a concept. Brainstorming is an important part of the creation process, but you must also follow through and turn an important concept into useful information that attracts reader.
Breaking your planning process down into steps is one of the most efficient ways to come up with ideas for content and carry them through to fruition. Our three step thinking process helps you put together a collection of content ideas and turn those ideas into valuable information for your readers. By the time you finish with the process, you will have a list of usable ideas ready to become content.
Everyday business-minded people used LinkedIn to expand their professional networks, gain access to important information in their industry, and to determine who the movers and shakers are in the business world.
LinkedIn is also a great tool for generating leads for your business, but getting started can seem overwhelming. With so many options and things to do to optimize your LinkedIn account properly, it could seem like too much of a time investment to pay off.
Fortunately, our step-by-step guide provides you with an overview for using LinkedIn to promote your business. It gives you a starting point, as well as a number of things you can do to make the most of the LinkedIn experience. You can tackle all of the tasks at once, or just make one or two improvements at a time. Either way, you will soon begin to see improvements in the amount of value LinkedIn brings to your business.