Email marketing can be an effective way to touch base with customers during the holiday season. It can also help your bottom line because you are capitalizing on the busiest shopping season of the year. The important thing is to design a strategy that is more than just flooding in-boxes.
What are some of the best ways to boost sales during the holiday season using email marketing?
Make the Message Appealing
The most important thing you can do when reaching out to customers during the holidays via email is to make sure you are offering a true incentive to shop with you. Include images in your emails and list the benefits of any products or services you offer. Make sure you are answering the most important question: “What is in it for the person receiving the email?”
Content is King – Even in Holiday Emails!
You want to sell your products or services, but you also want to still be educating and informing with quality content. Offer advice, include video demonstrations of products, or provide holiday shopping tips make sure your emails are doing more than just selling.
Nothing gets an email opened faster than the promise of a great bargain. This is a great time to run promos and sales, especially if your goal is to boost sales. People love getting a great bargain and are especially looking for good deals this time of year.
Make Your Emails Targeted
It might be more effective to send certain emails to certain people. Consider dividing your email list into segments: previous shoppers hot leads, varying demographics… whatever makes sense for your business. Then you can send targeted emails that get the right message to the right people.
Timing is Everything!
You do not want to be a pest, but you want to make sure you stay at the forefront of your customers’ minds. This is a delicate balance that so many business owners get wrong. It is also important to not start your campaign too early because you’ve already become background news by the time the holiday shopping season is in full swing.
If you have been postponing setting up a holiday shopping season email marketing campaign, now is the time. Take advantage of these last few weeks of the year and make the most of your mailing list.