Social media, for all its flaws and benefits, is not going anywhere in 2018. This is good news for businesses, even ones that are not fully taking advantage of all they can do in social media. If you are hoping to step up your game in the new year, begin preparing now. These predicted trends can help you put together an effective and comprehensive plan for 2018.
Virtual and Augmented Reality
Social media is heading into the VR and AR realm. The latest iPhone updates incorporate a chip that allows users to enjoy augmented reality experiences through their devices, and while the gaming world will be impacted the most by this, social media is also likely to be affected. For instance, Instagram and Snapchat could support filters that make it possible to post selfie pictures projected via AR. Businesses might also be able to project their products into various environments.
Speaking of Instagram, Instagram Stories will continue to make an impact in 2018. More than 200 million people currently use the platform at the moment, and it is predicted that half of all Instagram users will be using the in-app video feature by the end of next year. Instagram Stories is a great way to begin incorporating video into your online marketing plans.
Influencers Will Continue to Dominate
The use of influences marketing has been widely successful and its use will continue to grow in 2018. Traditional advertising strategies struggle, but influencer marketing allows you to connect with a wider audience.
Gen Z Focus
Members of Generation Z, the oldest of whom just turned 22, will be one of the major target audiences for the first time. These people are just entering the workforce and beginning to earn their own money, and they are open to modern forms of online advertising. If you have not thought about ways your business can target Gen Z, now is the time.
Live streaming is now a mainstream part of social media, and it is being used by both large and small businesses. Livestreaming on Facebook and other platforms allows you to share compelling “in the moment” content and it is one of the most powerful tools available online.
Facebook is also working on a development called Spaces which is another way friends can connect through virtual reality. And since the company owns Oculus – one of the most popular names in VR – it is no surprise theyare headed in this direction.
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