Web design is an important part of your customer’s experience. You might view your website as a secondary component of your business, but it is not. For many, it is the first impression they will have of your business. This is why the design of your site is so important. In order to make sure that first impression is what it should be, your site needs to be designed in a visually appealing manner.
The goal of web design, whether you are a B2B or B2C company, is to increase the number of leads you get. And for your website to truly be a success, you need those leads to translate into conversions – for the people who visit your site to become paying customers.
What are some of the things you should consider about web design in order to achieve success?
Aesthetics and Perception
You have less than a second to make a good first impression when someone visits your site and design is going to play a major role in this. You need to have compelling visuals, professional photographs, and a sleek, clean overall layout.
It is also important for your site design to communicate what your company is about. If you prefer to be perceived as homespun and cozy, your site should reflect this. If you have a modern, sleek business, then your site design needs to reflect that.
Another important component of your sites aesthetics is the typography. Words needs to be clear and you need to get your point across quickly with your text. Your message should be strong and meaningful, and obvious to visitors.
Navigating Your Site
Your site’s navigation might not be the first thing your visitors notice, but it is certainly among the first. And if it is bad it will be enough to drive them away.
Think about the leads you want to convert in your business and create funnels that appeal to these people. Funnels are essentially the process you push people through to act. Those who make it to the bottom of your funnel are the most knowledgeable about your industry and the most likely to become paying customers.
Finally, look for conversion opportunities on your site. At what point are visitors most likely to act. You want to capitalize on these areas when people are at the point where they decide whether or not to follow through on contacting you or making a purchase.
Want more tips for making the most of your website design? Give us a call!