Chances are you have heard the advice before as a business owner: “Don’t build your own website. It will be a disaster.”
It is true. You should not leave professional work to non-professionals. However, you also should not walk away from the process completely and turn all control over to someone else. As a business owner there are a few important things you need to know about web design. These things include many of the basic principles that go into designing a valuable site for your business. Check these out:
Having a user-friendly site is one of the most important aspects of design. You do not need to know how to code a user-friendly site, but you should know the basic things that make a site user-friendly. For instance, your site should be easy to navigate, intuitive, and provide a quality user experience. Think about what you like and dislike when you go to any website. Is it cluttered, confusing, or difficult to navigate? It’s not user-friendly.
Speaking of navigation, your site needs easy menu navigation that ensures visitors are able to find what they need. Make sure links or sidebars are included on every page so people can move from one piece of information to the next without endlessly searching. Do not overdo it with links to other pages, but be sure to include easy access to the most important and informative page on the site.
Other factors that go into ensuring your site is user-friendly include:
Layout controls the user experience. You want your design to be uncluttered and not make a visitor feel overwhelmed. Each element of a page should have the space it needs to breathe and communicate the right message.
Color trends vary from moment to moment, so do not get too caught up in them. A simple design accented with your brand’s colors is the best option for most businesses. Let your brand identify guide your color choices on your site.
Also consider whether color affects the navigation or use of your site at all. For instance, your brand colors might be pale pink and white, but if you try to create a site with pale pink font on a white background you aren’t going to make anyone happy. Invest time in finding the best ways to incorporate your brand colors into your design.
Finally, understand your content needs. Content is the most important component of your site and should be treated as such. It is what allows your customers to learn the details of your business.
For more information on what you need to understand about design, give us a call!