Online reviews are one of – if not the – most powerful tools you have available for influencing customer behavior and promoting your business. Millions of people use reviews to make buying decisions and if you are not using reviews as an opportunity to reach potential customers, you are missing out.
What are some of the most powerful ways you can use reviews – clear social proof – to show people that your business stands out from the competition and is the best choice.
Offer as Many High-Quality Reviews as Possible
Reviews need to be more than just star ratings. Star ratings are a great initial filter, but once customers have eliminated the lowest rated businesses, they need more on which to base their decisions.
When you ask for reviews, make sure you are asking for customers to be as detailed as possible.
And make sure you are asking as often as possible. The more reviews you have the better. This helps people ignore the occasional negative reviews that are bound to occur, and it shows you are a reputable business, even not every single customer has given you the highest star rating.
Five hundred four star reviews is more important than a dozen five start reviews because it shows your business is consistently above average, even if it is not always perfect.
Dealing with Negativity
Speaking of those negative reviews that are bound to happen, learn to deal with them effectively. The last thing you want to do is censor them.
Everyone understands that businesses make mistakes. The key is to limit the number of mistakes made and fix the problems when they do occur. The most savvy business owners are able to take their negative reviews and turn them into something positive by responding appropriately and dealing with the problem.
Put Your Reviews to Work for You
There are many review sites out there and you want to get your reviews on as many platforms as possible. It is acceptable to re-purpose your reviews and have them appear on multiple sites. This way you are providing people with information no matter where they choose to find it.
It is also a good idea to optimize your reviews. There are ways to code your reviews so they attract the attention of search engines. If you would like to know more, we can help you create rich snippets that are within the rules of Google’s requirements.
To learn more about how reviews can help you or to get a review system in place, give us a call!