If you have made the investment in a website, it is important to make sure you are also investing in making it the best website for your business. Just having a site is not enough anymore – you need to be sure it is search engine optimized so people can find you and that those who find you convert to customers.
What are five of the most important webs development steps you can take to help your site get noticed by Google and other search engines?
Make Sure Your Site is Mobile Responsive
Few people these days use their computers alone to search the internet. Many never even use a computer at all! Making sure your site is designed to work on mobile devices including smart phones and tablets is essential to having a site that promotes your ranking in search results.
Responsive design utilizes technology to detect screen size and adjust your site to fit because people are happier with what they find when searching for your business on their phones or tablets, your bounce rate is reduced and your SEO improves.
Smaller Pages are Better
Images are an important part of your website, but having too many can hurt you. Instead, strive for a balance of high-quality images and strong typography. Also ensure image files are small enough that they load quickly – nobody wants to be kept waiting.
Allowing for page caching speeds the time it takes for your site to load. This means it is stored in a visitor’s browser as a static, HTML version, and will respond quickly when a visitor returns to your site a second time or more.
Includes Social Media Sharing for Blogs, Press Releases, Etc.
Whether or not your site is getting attention on social media affects how search engines treat your site, so make it as easy as possible for people to share your site. Including social media share buttons onto the pages you most want shared – or all pages – is an important part of your design.
Make Your Site User-Friendly
SEO is important for rank, but all the SEO tricks in the world are not going to matter if visitors to your site hate what they find. Make your site attractive and easy to use – it is the best way to make sure the people visiting your site are helping to boost your SEO by sticking around, interacting with the site, and hopefully sharing information.
If you want to know more about improving your site to boost rank, give us a call!