Mobile-first indexing is Google’s current approach to SEO. It acknowledges the number of Google users searching on mobile devices and it ensures that sites that are mobile-friendly are given top priority when it comes to search results. Though the plan is rolling out slowly – giving online marketers time to adjust – it is important to get out in front of the changes and make sure your site features responsive design, is conversion rate optimized, and that overall, you are presenting a mobile-friendly site to Google.
Having a mobile-friendly site is great, but it is not enough. Your site needs to be fully crawlable and indexable, which means it needs to be built with responsible design. This means it is capable of looking great no matter what device is used to access it.
Another important feature is dynamic serving. This improves the mobile user’s experience by varying the way your site shares its content depending on the device being used.
In some ways, improving your site for mobile-first indexing is about returning to the basics of SEO. However, you will also need to focus on a few more comprehensive issues.
Continue to make sure your content is high-quality and optimized for SEO. Know your customer’s needs and understand how they search – it will help you be their go-to source for information.
Make sure you have clean, structured data with easy to read code. It needs to be crawlable so Google understands your message and is willing to make sure others see it.
Include metadata that provides more crawlable information to Google. It should be schema mark-up for text content and a description of the size, color, resolution, and date for images and videos. This allows the web crawlers to see and interpret the information.
Update your mobile-dot websites. These were the original versions of websites for mobile devices and some businesses are still using them. Double check that your canonical and alternate tags are properly set up to avoid any problems.
Make sure you are prepared for an increase in mobile visitors. You site needs to be able to handle the changes on the horizon, and if it gets bogged down when a lot of people visit on mobile devices you are in trouble. Set aside some time to view your files and note how long they take to upload on a mobile device. You might need to make some changes but the time and effort invested now will be worth it as mobile use increases in the coming years.