These days, nearly every business has, at the very least, a Facebook or a Twitter. What better way to notify your followers and customers of your special promotions, and your day to day on goings? For those businesses that choose not to follow in the paths of their competitors, they always seem to have a few reasons of why Social Media Marketing is not for them.
Here are a few of the most used Social Media Marketing myths:
- “My customers don’t use social media” – This is one of the most often used reasons of why some businesses opt to not utilize social media. This may have been true 10 years ago, but the hard truth to face is that nearly everyone in the United States is connected into some form of social media.
- “I only want to reach out to potential customers.” – Going into social media with the mindset that you only aspire to reach customers is the wrong attitude. You need to acknowledge that every follower, every ‘friend’ is a potential influencer. Even if the said person is outside of your general demographic they can at the very least improve your SEO by sharing links. Take everyone that notices you as a ‘win’.
- “Social Media doesn’t increase profits.” – Although I can’t argue with the fact that brand awareness and brand equity is one of the main goals of social media marketing, to say that it doesn’t generate profits is like saying advertising doesn’t bring in new customers. Social Media Marketing is one of the cheapest ways to get your name out there, and to get people to recognize you.
It’s been proven that social media marketing is cost efficient and is one of the best ways to gain brand awareness and customers. Just like any other project, it’s important to not solely focus on the end result, but pay close attention to the process along the way.